Adidas sells Reebok to US conglomerate after shareholder pressure

Adidas is selling Reebok to the US brand management company Authentic Brands Group for up to €2.1bn (£1.8bn), as the German sportswear firm concentrates on its core marque after pressure from investors. Reebok was bought for €3.1bn in 2006 in a blockbuster deal designed to help the trainers and …

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