Marketing
Taylor Swift Just Kept a 5-Year-Old Promise to a Fan and It's a Masterclass in Living Your Brand
It’s not that hard to keep your word. You probably already knew that Taylor Swift is on tour. You know, the tour that was in such high demand that Ticketmaster had a complete meltdown during the presale, making millions of “Swifties,” as her fans are known, angry when they couldn’t get tickets. If …
